There are plenty of challenges to running a successful PPC campaign as it is. Of course, if you manage PPC accounts for multiple clients, you have an uphill battle. Dealing with the details and management of multiple accounts is time-consuming and can cause mistakes.
Thankfully, Google realized this and created a tool called My Client Center (MCC). This allows you to manage all of your Google Ads accounts from one place. Whether you have multiple brands, work for an agency, or advertise for numerous clients, it can be an incredible tool for productivity.
We’ll discuss the benefits of the Google Ads MCC12 account and how it works in this article. And we’ll go over who should or shouldn’t use this account type. That way, you can understand the best way to utilize MCC for your specific workflow.